Today on Insight Faster we’re back at the afterparty for the 2021 Global Sustainability Awards. This time it’s with Professor John Elkington. Creator of the ‘Triple Bottom Line’ and now founder and leader of the sustainability thinktank Volans, Professor Elkington has been leading the sustainability for decades. We’ll dive deep into his work with both Volans and the brand new Green Swans Observatory and we’ll discuss his new book Green Swans: The Coming Boom in Regenerative Capitalism. This episode made me really excited for the potential for real sustainable business!

Interview with John Elkington

It was so refreshing to talk to John about the businesses and organisations that are doing things right, and hear that sustainability doesn’t have to mean sacrificing value or profit. It’s easy when you hear about business’ resistance to becoming more sustainable and the abundance of greenwashing that this is the norm, but there are world-leading businesses out there that sacrifice nothing, including the planet.

If you want to learn more

Here’s a few links to what John Elkington is doing with Volans, the Green Swans Observatory and details of his new book:

• Volans
• The Green Swans Observatory
• John Elkington’s Website (definitely worth a look!)

To find out more about this subject (or pretty much anything else), or to submit a paper to any of MDPI’s journals, head over to the MDPI website.

Insight Faster is also now available on Apple and Google Podcasts, follow the links to find it or search Insight Faster!

If there’s anything in particular you’d like to hear about on the MDPI Podcast, email me at: jasper.clow@mdpi.com

You can also explore the rest of the World Sustainability Awards Afterparty Interviews with World Sustainability Award Winner Professor Jack Liu and Emerging Sustainability Leader Award Winners Professor Anet Jambrak and Dr. Lela Mélon. There’s no need to leave the party just yet!